Most people would perceive "Toys" as objects that could bring about happiness,enjoyment and entertainment. However, for YIMSAMER, “Toys” open doors to unlimited possibilities and has its own language that steamed from our imaginations,allowing us to interpret it into our own creativity. 

MR.CROC is not just about using toys to create a project that is movable and enjoyable for the audiences. It is more about creating new perspectives and boundaries for art, design and advertisement industry as it symbolizes by the act of redefining what “Toys” mean.In term of the process, we see that the algorithm of this installation is to build a wall that communicates. It becomes even more interesting when we think of other potential products that could become those movable units for examples, makeup palettes, dolls, instruments, and other artifacts.

Ultimately, “Toys” are chosen as the

main material because they have many mechanics within themselves, and are 
have a perfect balance between creativity and enjoyment.



EVENT : Bangkok Design Week 2018

VENUE : TCDC, Bangkok, Thailand

ORGANIZER : Yimsamer



Project Manager & Design Director :

Sansiri Siripornlertkul

Installation Designer :

Thanapong Panichop / Sirah Viwattanamas

Installation Producer :

Chayanon T. Charoen , Pakorn Vonseela ,

Wuttipat Chokanantasab



Rosary Night

anniversary of Faculty

of Architecture

Designed and produced by "Yimsamer  Co., Ltd"

Ekamai 21 , Khlongton Nuea ,

Wattana, Bangkok ,Thailand, 10110

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