Most people would perceive "Toys" as an object that could bring about happiness,
enjoyment and entertainment. However, for YIMSAMER, “Toys” is not just a word or
an object but it is more than that as it opens doors to unlimited possibilities and has
its own language that steamed from our imaginations, allowing us to interpret it into
our own creative and unique ways. MR.CROC is not just about using a toy to
create a project that could move and is enjoyable for the audience. However, it is
more about creating new perspectives and boundaries for the art, design and
advertisement industry as symbolizes by the act of redefining what “Toys” mean.